Privacy Policy

Last updated: November 24, 2020

Please read this carefully before using Our Service.

Who are we?

We are Loved By Limited of 71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ (“Loved By”). is owned and maintained by Loved By Ltd – We are committed to protecting and respecting Your privacy. (“The Application”).

We will be the “controller” of the information that we collect.

It’s important that You read this privacy policy so You know what we do with the information we receive from You. We want to tell You how we collect and use information about You, and what rights You have in relation to Your information.

If You have any concerns or queries about our use of Your information, You can contact us by writing to the address above or via e-mail at


For the purposes of this Privacy Policy:

  • Account means a unique Account created for You to access our Service or parts of our Service.
  • Application means the software program provided by the Company downloaded by You on any electronic Device, named Nudg
  • Country refers to: United Kingdom
  • Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
  • Device means any Device that can access the Service such as (but not limited to) a computer, a mobile/cell phone or a digital tablet.
  • For the purposes for GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier.
  • Service refers to the Application.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform Services related to the Service or to assist the Company in analysing how the Service is used. For the purpose of the GDPR, Service Providers are considered Data Processors.
  • Third-party Social Media Service refers to any website or any social network website through which a user can log in or create an Account to use the Service.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of Application usage).
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Under GDPR (General Data Protection Regulation), You can be referred to as the Data Subject or as the User as You are the individual using the Service.

What does this Privacy Policy cover?

We at LovedBy take Your information seriously. This policy:

  • sets out the types of information that we collect;
  • explains how and why we collect and use Your information;
  • explains for how long we keep Your information;
  • explains when, why and with whom we will share Your information;
  • sets out the legal basis we have for using Your information;
  • explains the effect of refusing to provide the information requested;
  • explains whether we transfer Your information outside of the European Economic Area;
  • explains the different rights You have when it comes to Your information; and
  • explains how You can contact us.

What information do we collect about You?

The information we will receive about You includes:

  • Your contact details, specifically, Your name, email address, telephone number, home address and date of birth;
  • Information regarding Your location
  • We anonymise all information about You that we collect. This means that once anonymised, it won’t be possible for someone to identify You from the information we collect.

How and why do we use Your information?

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The personal data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or Services You have purchased or of any other contract with us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile Application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted Services, including the security updates, when necessary or reasonable for their implementation.
  • To manage Your requests: to attend and manage Your requests to us.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by us about our Service users is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, Services, marketing and Your experience.

We may share Your personal information in the following situations:

  • With Service providers: we may share Your personal information with Service providers to monitor and analyse the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

While using our Application, in order to provide features of our Application, we may collect, with Your prior permission:

  • Information regarding Your location

We use this information to provide features of our Service, to improve and customise our Service. The information may be uploaded to the Company’s servers and/or a Service Provider’s server or it may be simply stored on Your Device. You can enable or disable access to this information at any time, through Your Device settings.

  • Apple Health

We use this information to provide features of our Service, to improve and customise our Service. The information may be uploaded to the Company’s servers and/or a Service Provider’s server or it may be simply stored on Your Device. You can enable or disable access to this information at any time, through Your Device settings.

  • We will not use Your information for any other purposes unless we are required to do so by law.

How long do we keep Your information?

Your information will only be retained for as long as is necessary.

The Company will retain Your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain Your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

With whom do we share Your information?

Our Suppliers

We use third party suppliers to provide Services to us, for example IT Services to us. These suppliers may process Your information on our behalf.

Do we transfer Your information outside the EEA?

Where possible, we try to only process Your information within the UK and European Economic Area (EEA). If we or any third party transfers Your information outside of the UK or EEA, we always require that appropriate safeguards are in place to protect the information when it is processed.

We may transfer Your information outside the EEA.

What rights do You have in relation to the information we hold on You?

By law, You have a number of rights when it comes to Your information.

You may have the right to:

  • request a copy of personal data we hold about You;
  • ask that we restrict the way in which we use Your personal data;
  • ask that we update the personal data we hold about You, or correct any personal data that You think is incorrect or incomplete;
  • ask that we delete personal data that we hold about You (this is also called the “right to be forgotten”);
  • object to our processing of Your personal data;
  • request Your personal data be transferred to You or another person or organisation (the “data portability” right).

To exercise any of Your rights in relation to Your information, or to ask a question, contact us using the details set out at the end of this Privacy Policy. We’ll respond as soon as we can. Generally, this will be within one month from when we receive Your request but, if the request is going to take longer to deal with,we will let You know. We usually act on requests and provide information free of charge, but may charge a reasonable fee to cover our administrative costs of providing the information for:

  • excessive or repeated requests, or
  • further copies of the same information.

How can You contact us?

If You have questions on the processing of Your information, would like to exercise any of Your rights, or are unhappy with how we’ve handled Your information, please contact us via email at

Alternatively, You may also write to us at:
71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ

If You’re not satisfied with our response to any complaint or believe our processing of Your information does not comply with data protection law, You can make a complaint to the relevant data protection regulator. In the UK, this is via the Information Commissioner’s Office (