Last updated: 05/04/2022
Please read this carefully before using Our Service.
We are Loved By Limited of 71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ ("Loved By", "we", "us", "our").
Nudg.com ("the Website"), Nudg IOS and Nudg Android ("the Application") is owned and maintained by Loved By Ltd - we are committed to protecting and respecting Your privacy.
If You have any concerns or queries about our use of Your information, You can contact us by writing to the address above or via e-mail at [email protected].
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Account means a unique Account created for You to access our Service or parts of our Service.
Application means the software program provided by us downloaded by You on any electronic Device, named Nudg.
Controller refers to the company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
Device means any Device that can access the Service such as (but not limited to) a computer, a mobile/cell phone or a digital tablet. Personal Data, means any information relating to You such as a name, an identification number, location data, online identifier.
Service refers to the Application.
Service Provider means any natural or legal person who processes the data on our behalf. It refers to third-party companies or individuals employed by us to facilitate the Service, to provide the Service on our behalf, to perform Services related to the Service or to assist us in analysing how the Service is used.
Health Data or Fitness Data refers to data such as Blood Glucose, Heart Rate, Active/Basal Energy, Blood Pressure, Weight, Height, Respiratory Rate, Sleep, which are collected via native phone services such as Apple Health and/or third party cloud services such as Dexcom API, and GoogleFit, after explicit consent from You.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of Application usage).
You the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. You can be referred to as the Data Subject or as the User as You are the individual using the Service.
We take Your information seriously. This policy:
The information we will receive about You includes:
We Pseudonymise all information about You that we collect. This means that we process your information in such a way that it is no longer possible to identify You from the information we collect. We keep all information about you separate and protected.
All data collected by the application is done so only with the user's explicit permission which is needed upon installation on their mobile device. All data that is transferred from the user's device to our servers is encrypted in transit. Loved By Ltd's servers are from an approved list of services found on the UK governments digital marketplace ensuring security compliance (using AWS). All personally identifiable (names, addresses, contact info, social media details) data are stored and encrypted in another location which operates with more secure and stricter access. The personally identifiable data is connected to a unique primary key which is used to ensure individual data does not get cross contaminated. The use of these primary keys ensures Loved By Ltd can purge any data linked to a single user upon their request.
We may use Personal Data for the following purposes:
We use your information where this is necessary to achieve legitimate interests - whether belonging to us, you, or a third party - provided these interests are not outweighed by your interests or fundamental rights and freedoms.
While using our Application, in order to provide features of our Application, we may collect, with Your prior permission:
Information regarding Your location
We use this information to provide features of our Service, to improve and customise our Service. The information may be uploaded to our servers and/or a Service Provider's servers or it may be simply stored on Your Device. You can enable or disable access to this information at any time, through Your Device settings.
Apple Health / Google Fit
We use this information to provide features of our Service, to improve and customise our Service. The information may be uploaded to the our servers and/or a Service Provider's servers or it may be simply stored on Your Device. You can enable or disable access to this information at any time, through Your Device settings.
You must be at least 13 years old to use the Application and Services. If you believe that we have information about someone younger than this, please contact us via the details set out in the "How to contact us" section below.
We will not use Your information for any other purposes unless we are required to do so by law.
Your information will only be retained for as long as is necessary.
When determining the relevant retention periods, we will take into account factors including:
Otherwise, we securely erase or anonymise your information where we no longer have a legitimate reason for keeping it.
We will also retain Usage Data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
By law, You have a number of rights when it comes to Your information.
You have the right to object to certain types of processing, including processing for direct marketing (if applicable).
You are entitled to have Your information corrected if it's inaccurate or incomplete.
This is also known as "the right to be forgotten" and, in simple terms, enables You to request the deletion or removal of Your information where there's no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions.
You have rights to "block" or suppress further use of your information. When processing is restricted, we can still store Your information, but may not use it further. We keep lists of people who have asked for further use of their information to be "blocked" to make sure the restriction is respected in future.
If You have given Your consent to anything we do with Your personal information, You have the right to withdraw Your consent at any time (although if You do so, it does not mean that anything we have done with Your personal information with Your consent up to that point is lawful). This includes Your right to withdraw consent to us using Your personal information for marketing purposes.
If you have any questions on the processing of Your information, would like to exercise any of Your rights, or are unhappy with how we've handled Your information, please contact us via email at [email protected].
Alternatively, You may also write to us at:
71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ
If You're not satisfied with our response to any complaint or believe our processing of Your information does not comply with data protection law, You can make a complaint to the relevant data protection regulator. In the UK, this is via the Information Commissioner's Office (ico.org.uk).